LinkedIn lead generation
More conversations with new customers. Through LinkedIn, with a proven approach.
We grow your network with the people who could buy from you and start the conversations from your own profile, at a human pace. You talk to the people who are interested. At Sidon Water Benelux this brought in several new customers, including a large European fitness chain.
What it delivered
The goal is not a large network but new customers. At Sidon Water Benelux, a large European fitness chain became one of its largest clients.
Figures from the campaigns for Sportuok, Sidon Water Benelux and F&B Catering/Events. Every audience responds differently.
Sound familiar?
Your customers are on LinkedIn. Your network is not there yet.
“My network is former colleagues and friends.”
You want to reach decision-makers, but the people in your network are not the people who buy from you.
“We post, but nothing comes of it.”
Without the right network, the wrong people are reading. Good content never reaches the people it is meant for.
“Nobody replies to cold messages.”
The same message sent to a broad list feels like advertising. If people do not recognise themselves, they ignore it.
“I don’t have the time.”
Finding profiles, inviting, following up and keeping track of what works. It is daily work, and it is the first thing to slip.
Curious what this could do for your business?
Book a conversation, or ask your question in the chat right away.
Our approach
Six steps, from ideal customer to conversation
For each step you can see what AI does, what runs automatically and what people do. The audience analysis decides who we approach, the message tests show what people respond to and the reports guide the next improvement.
- AI + human
Proposition and ideal customer
We sharpen your offer and use an ICP analysis to decide which organisations and job titles are most promising. ICP stands for ideal customer profile.
- AI
Building lead lists
We use AI to find and select the people you want to reach, per audience. Every profile is checked against segment and job title first, so only the defined audience receives an invitation.
- human
Profile and baseline
We refresh your LinkedIn profile so it puts your proposition across clearly. And we record the starting point, so you can see what changed later.
- automatic
Network growth with our own tool
Our tool approaches the people on the lead lists from your own profile, the way a person would and at a human pace: viewing a profile, reacting to a post, sending a connection request, waiting and following up.
- AI + human
Personal messages and A/B tests
New connections receive a message that fits their audience, for example an invitation to look at your website. We test variants and refine the messages based on the replies.
- AI + human
Content, reporting and improvement
We publish content for the same audiences. Every two weeks we report on network growth, messages, profile views and visibility, compared with the baseline.
When someone replies with interest, you take over the conversation.
What it looks like
From the first profile view to a conversation
Our tool approaches every person on the lead list the way a person would, step by step and at a human pace. Only when someone replies do you take over.
- Viewing the profileautomaticYour name appears among the profile visitors of someone in your audience.
- Liking a postautomaticA reaction to something they posted themselves.
- Connection requestautomaticAn invitation to connect, from your own profile.
- Waiting and following upAI + humanOnce accepted, a message follows that fits the audience.
Good morning {first name}, I noticed {company} is growing fast. May I ask you a quick question?
- InvitingAI + humanPeople who reply get a follow-up, for example an invitation to look at your website.
Thanks for your reply, {first name}. Our website shows how we approach this for companies like {company}.
- You take over the conversationhumanIf someone is interested, you have the conversation.
Example messages. For each audience we write our own variants and test which works best.
Why it works
First decide who you want to talk to. Only then what you say.
A large network is not the goal. The goal is a network of people who could buy from you, and conversations with those people.
The right people
The ICP analysis and the check beforehand make sure only people from your audience receive an invitation. Your network grows with people who matter.
A message that fits
Every audience gets its own message. A/B tests show which variant gets replies, and that is the one we use.
The network is yours
Everything happens from your own profile. The connections and conversations stay on your own account, even if we stop.
Who do you want to reach?
Tell us who your ideal customer is. We will show you how we would reach those people for you.
With our clients
How it works in practice
- Sidon Water BeneluxBenelux and Spain
From looking for new customers to a large European fitness chain as a client.
Owner Casper Pruijn's profile grew from 200–300 to almost 8,000 connections, with lead lists from an ICP analysis and our own tool for building the network.
almost 8,000connections25–35%reply rate on messages - SportuokBaltic states
From selling through the online shop to partnership enquiries within two weeks.
The online shop reaches the buyer, but not the physiotherapist or hotel that recommends the equipment. We used AI to find the most promising contacts and reached them through LinkedIn.
2 weeksto the first enquiries - Van Delden LimousinesNetherlands
Reaching decision-makers in the target market with a growing network.
Van Delden offers exclusive business transport. Through LinkedIn we reach the decision-makers in their target market, and a content calendar grows the network.
+1,141connections in the network± 30%acceptance in the first campaigns - F&B Catering/EventsFlevoland and beyond
From 900 to almost 10,000 connections in its own region.
F&B Catering/Events provides catering for corporate and public events. We grow the network of director Guido Botter among businesses, hotels and end customers, and create the content.
almost 10,000connections, from 900almost 265,000impressions a year
What clients say
In their own words
“Thanks to his expertise, my LinkedIn reach has grown from a few impressions a week to almost 265,000 a year.”
Read the full recommendation
I have been working with Maarten for years now, and what I value most is his personal approach and genuine commitment. From the first conversation I felt that Maarten really listens to what my business needs. Thanks to his expertise, my LinkedIn reach has grown from a few impressions a week to almost 265,000 a year. The content is always well thought out and relevant, which has greatly increased my visibility and opportunities. I am grateful to Maarten for his dedication and creativity. Recommended for anyone looking for a personal and effective marketing approach.
Guido BotterDirector, F&B Catering/EventsLinkedIn recommendation, March 2025, translated from DutchGuido on LinkedIn “His strategic view of things has helped my business enormously.”
Read the full recommendation
I am very satisfied with the marketing services Maarten delivered. His strategic view of things has helped my business enormously. Maarten knows exactly how to deploy the right strategies to achieve results. His expertise and professionalism make him a valuable business partner. I would highly recommend Maarten to anyone looking for a marketing professional with a sharp eye for strategy.
Casper PruijnOwner, Sidon Water Benelux and Sidon Water SpainLinkedIn recommendation, July 2023, translated from DutchCasper on LinkedIn Frequently asked questions
Questions about LinkedIn lead generation
What is LinkedIn lead generation?
Getting in touch through LinkedIn with people who could become customers. We start by deciding who your ideal customer is, then grow your network with those people and send them a personal message. You talk to the people who are interested yourself.
Who is this approach for?
For companies looking for business customers who want to know how to reach them in a targeted way. Our clients include Sidon Water Benelux, Sportuok, a supplier of fitness equipment, Van Delden, which offers exclusive business transport, and F&B Catering/Events in Flevoland.
What does AI do?
AI helps with the audience analysis, with finding and selecting the right people for the lead lists, with the messages per audience and with the reporting. The proposition, the choices and the conversations stay with people.
How does your own tool work?
The tool works from your own profile, the way a person would and at a human pace. It views profiles, reacts to posts, sends a connection request, waits and follows up. The people it approaches come from the lead lists we defined together.
What do I need to do myself?
Decide with us who your ideal customer is, let us refresh your profile and have the conversations with the people who are interested. We do the searching, inviting, following up and reporting.
How quickly will I see results?
That depends on your audience. At Sportuok the first partnership enquiries came in within the first two weeks. A network like Sidon Water Benelux's is built over a longer period.
Does it work outside the Netherlands?
Yes. We run campaigns in the Benelux, in Spain and in the Baltic states.
What do you report on?
Every two weeks: the growth of your network, the messages sent and the replies, profile views and your visibility, compared with the baseline from the start. You see what works and what we are changing.
Next step
Who would you like to be talking to next month?
Leave your details. In the first conversation we discuss your offer and your ideal customer, and show you what a campaign for you would look like.
