30 September 20265 min read
An AI chatbot that knows your company knowledge
An AI chatbot answers employees' questions from your own documents, in Microsoft Teams. See what that looks like, with HR as an example, and what it takes.
AI toolsWorkflows
Blog
What we run into at work.
Not a news roundup and not a set of predictions. What we use ourselves, what we see working at clients, and where it gets stuck in practice.
30 September 20265 min readOpenAI DevDay 2026: what it means for your business
OpenAI DevDay 2026 in brief: dots, Space and Pages, plugins and GPT-6.1 Sol. What it means for your business and what you can already use in Europe.
ChatGPTAI tools
30 September 20266 min readOpenAI dots: what can you do with them in Europe?
Dots are OpenAI's always-on AI agents. Who gets them in Europe, what they cost, how much control you have and what to settle before a first trial.
WorkflowsAI tools
30 September 20265 min readChatGPT Space, Pages and Team Tasks: working with AI
ChatGPT becomes a shared workplace with Pages, Space, Team Tasks and @ChatGPT in Slack and Teams. What it does, who gets it and what your team should agree.
ChatGPTWorkflows
30 September 20265 min readPlugins and Sign in with ChatGPT: software inside ChatGPT
Canva, Adobe and Figma now run inside ChatGPT, and Sign in with ChatGPT lets you take your plan elsewhere. What it means and which plugins to allow.
ChatGPTAI tools
30 September 20266 min readGPT-6.1 Sol, Ultrafast and the Agents API: what to choose
GPT-6.1 Sol costs a fifth of Astra, Ultrafast is faster but pricier, and the Agents API gained computer use. Prices and what you can use in Europe.
AI tools
28 September 20265 min readUsing AI agents safely: five questions before you start
Deploying an AI agent safely starts with AI governance: minimal permissions, an owner, a log and a human in the loop. With five questions before you start.
WorkflowsAI tools
28 September 20266 min readChatGPT or Claude? With GPT-6 and Opus 5.5, that is the wrong question
Claude vs ChatGPT: neither wins everywhere. What the makers claim, what GPT-6 and Opus 5.5 cost, and how to choose based on your own tasks at work.
ChatGPTAI tools
28 September 20266 min readEU AI Act 2026: a delay for high risk, not for transparency
The Digital Omnibus delays the AI Act for high-risk AI, not for transparency. When to label AI content, and whether AI literacy is still mandatory.
RegulationMarketing
10 July 20256 min readAI meeting notes: three ways with ChatGPT
Taking meeting notes with AI works in three ways: recording with ChatGPT Record, working up a transcript or dictating. With a prompt, checks and privacy.
ChatGPTWorkflows
19 June 20252 min readApple Intelligence: what changes for the way you work
Apple Intelligence is Apple's AI technology, built into iPhone, iPad, Mac and Apple Watch. It runs locally on the device, which matters for regulated sectors.
AI tools
26 May 20252 min readThe anatomy of a good prompt: the copywriter
Without an identity, your output stays flat. Functional. Quickly forgotten.
ChatGPTPrompting
23 January 20252 min read25 AI prompts every B2B marketer should know
As a B2B marketer you know how complex it can be to create awareness, nurture leads and turn customers into long-term partners. Combining AI with a smart strategy...
PromptingMarketing
8 December 20242 min readTwo years of ChatGPT: how AI transforms marketing and growth
ChatGPT recently turned two. With more than 300 million weekly users worldwide, the tool has become part of the furniture in marketing. As a marketing professional...
ChatGPTMarketing
27 November 20243 min readMidjourney for marketing: what it is and how to use it
With the rise of AI content creation tools such as Midjourney, producing visual content is easier, more accessible and more versatile than ever. At Hello Growth we...
AI toolsMarketing
27 November 20242 min readThe ChatGPT desktop app for Windows is here
The ChatGPT desktop app for Windows makes work smarter and easier. No more juggling browser tabs and logins — the app is always within reach. Here is how a handful...
ChatGPTAI tools
26 November 20243 min readHow AI transforms marketing: personalisation, automation and data
What if I told you that the way brands communicate with their customers is about to change fundamentally? From corner shops to giants like Nike and Apple, AI-driven...
Marketing
25 November 20243 min readClaude Artifacts: building interactive lesson material
Learning a new language can be a challenge, for teachers and students alike. How do you make language exercises not only effective but engaging and interactive? AI...
AI tools
21 November 20242 min readFrom mind games to marketing gains: launching the Polish Lucky Dime
The collectables industry remains an inexhaustible source of fascination and challenge. Which is why we are especially proud to share a new Hello Growth adventure...
Marketing
12 November 20241 min readHello Growth goes international: our first client in Germany
Hello Growth has welcomed its first client in Germany. A step in our international growth, with content in English and network growth on LinkedIn.
Hello Growth
11 November 20242 min readThe o1 model in ChatGPT: deep analysis for strategic work
OpenAI's o1 model in ChatGPT takes a different approach to complex questions by building "thinking" into its core. The model is designed to take extra time before...
ChatGPT
6 November 20243 min readCanvas: writing fast with ChatGPT
Writing can be an intensive process, especially when you are constantly adjusting, improving or rephrasing text. Fortunately there is a feature in ChatGPT that...
ChatGPTWorkflows
6 November 20243 min readLet ChatGPT write your Excel formulas
Whether you are an Excel beginner or an experienced user, building complex formulas can be time-consuming and occasionally maddening. ChatGPT offers a way to...
ChatGPTWorkflows
5 November 20242 min readChatGPT as your personal WordPress expert
Did you know ChatGPT can act as a genuine WordPress expert, so you can work on your website confidently without having to call your web developer every time?...
ChatGPTWorkflows
5 November 20241 min readFrom screenshot to spreadsheet in one click
Picture this: you have a screenshot of a detailed table you want to use. Instead of retyping everything by hand, you can have ChatGPT pull the information straight...
ChatGPTWorkflows
1 November 20242 min readAI does not replace creativity, it amplifies it
Marketers spend on average 20% to 30% of their time on repetitive tasks. Data entry, reporting, campaign admin. That is somewhere between 30 and 50 hours a month...
Marketing
15 October 20242 min readA ChatGPT workshop at De Schepper Campagnes
What a pleasure it was to run a tailored ChatGPT workshop for the team at De Schepper Campagnes. The session was built around the needs they had set out beforehand...
Hello GrowthWorkflows
5 October 20243 min readI have stopped Googling
OpenAI has just launched #SearchGPT, and I think this changes everything. You can join the waiting list here: https://chatgpt.com/search. Want to see the prototype...
AI tools
18 July 20241 min readAI Marketing Summit in Prague
This week I had the privilege of hosting a two-day AI marketing summit in Prague for Coinage Group s.r.o. and Munt Online. The aim was to inspire the business...
Hello GrowthMarketing
15 July 20241 min readChatGPT in action at Libra Revalidatie & Audiologie
I had the honour of giving a talk about what ChatGPT can do at Libra Revalidatie & Audiologie. Speaking to more than a hundred people is always a little...
Hello GrowthChatGPT
1 July 20241 min readThe art of growth: Hello Growth is born
After 18 years in employment and almost two years as an independent marketing professional, Michael van Wijhe and I took the leap: founding Hello Growth. With pride...
Hello Growth
Let us begin
Want this in your own organisation?
We build it, or we teach your team to. Either works.
