With the rise of AI content creation tools such as Midjourney, producing visual content is easier, more accessible and more versatile than ever. At Hello Growth we know how much it matters to strengthen your marketing with innovative technology. Midjourney lets marketers, designers and even complete beginners generate striking images with minimal input. In this article we share practical Midjourney tips and prompt engineering techniques to get the most out of the tool.
Start with prompt engineering: use positive words
One of the most important aspects of working with Midjourney is writing your prompts properly. Use positive words and focus on what you do want to see.
For example, if you ask for "a farm without dogs", Midjourney may still put a dog in the image because the system recognises the word "dogs". If you say "a farm with cows, pigs and other animals", you get a result that matches what you had in mind.
Negative words and priorities in your prompt
If positive phrasing does not give you the result you want, you can add negative words to your prompt. Put two dashes followed by "no" and the unwanted element at the end, for example --no dogs to keep dogs out of the image.
It also helps to put the most important words at the start of your prompt, so Midjourney gives them priority when generating the image. That can strongly influence both the composition and the feel of the result.
Defining colour and lighting
To get more control over how your image looks, you can define colours and lighting conditions in your prompt.
Want an image in pastel colours? Simply add "pastel colours" to your prompt. For a vintage look use "sepia", while "neon colours" gives you something far more vivid.
You can also specify lighting, such as "low contrast" or "golden hour lighting" for a warm feel. That lets you get the atmosphere of your image exactly right.
Midjourney prompt: "old French artist, wearing a black suit and beret, has a pointy nose, clean shaved face, he looks serious and wearing round glasses, full body, wearing nice black Italian shoes, cartoon style"
Amended Midjourney prompt: "old French artist, wearing a black suit and beret, has a pointy nose, clean shaved face, he looks serious and wearing round glasses, full body, wearing nice black Italian shoes, cartoon style neon colours"
A few simple prompts to try
Here are some prompts you can test yourself:
- Prompt 1: "A farm with cows, pigs and other animals, pastel colours, golden hour lighting."
- Prompt 2: "Minimalist logo of a bull on a beautiful farm, sepia tones."
At Hello Growth we experiment with prompts like these regularly to improve our own visual content.
Word weight and multi-prompts
Midjourney also lets you use word weight and multi-prompts to be even more specific. You can give a word more emphasis by adding a double colon and a number, for example "massive angry bull::3 on a beautiful farm::1".
That gives the bull more weight, so it takes a prominent place in the image. Multi-prompts let you combine different concepts in one image, such as "dog:: warm outdoor air" to picture a dog in a warm outdoor setting.
Conclusion
Midjourney offers marketers remarkable possibilities to create visual content that is both inspiring and effective. By using prompt engineering, colour definitions and styles deliberately, you can produce striking visuals quickly that fit your brand's message. At Hello Growth we are happy to help you build tools like these into your marketing.
Want to know more about what AI can do for your marketing? Get in touch and find out.
