This week I had the privilege of hosting a two-day AI marketing summit in Prague for Coinage Group s.r.o. and Munt Online. The aim was to inspire the business owners and the local marketing team to explore new marketing techniques and lift their strategies to a higher level.
New marketing insights with a touch of Dutch pragmatism
We dived into a range of subjects, from the decoy effect and pre-registrations to optimising sales funnels, threading our discussions with a good deal of Dutch pragmatism. A significant portion of our time went into the art of persuasion, drawing on the pioneering work of Dr Robert Cialdini.
"A significant portion of our time was dedicated to unravelling the science of persuasion, drawing inspiration from the pioneering work of Dr Robert Cialdini."
The highlight: getting hands-on with AI
The high point of the summit was the moment participants enthusiastically wrote their first marketing-focused GPT prompts. The creative ideas flowed immediately 💡, which led to inspiring discussions about how to improve their marketing, their product offering and their analytical approach.
Thank you for the opportunity
My thanks to Coinage Group s.r.o. and Munt Online for the chance to lead these two days. Your commitment to innovation is genuinely inspiring.
Curious how ChatGPT could transform your daily marketing practice? Send me a message and let us take that journey together.
