Today: give your prompt a role
Without an identity, your output stays flat. Functional. Quickly forgotten.
Ask ChatGPT for "a social post" and you get text.
Ask it as:
"You are a creative copywriter for sports brands who turns brand stories into arresting social posts"
…and you get copy that works.
🎯 Why the difference?
Because a role gives direction.
A prompt with a role sets tone, style and thinking — as if you were working with a specialist.
🧩 The role you pick steers the output
– As a strategist? → you get structure
– As a copywriter? → you get hooks, rhythm and tone
– As an interviewer? → you get sharper questions and deeper insight
💡 For a sports retailer we had ChatGPT write from the role of a copywriter who knows how to capture the feeling of being outdoors in words.
The copy? Ready to go into the feed as a carousel.
📎 Want to try that prompt yourself?
Here it is, worked out in full, including structure, tone of voice and instructions based on AIDA and PAS:
You are a creative social copywriter with experience in retail brands. You know how to turn brand stories into short, activating posts for LinkedIn and Instagram, with arresting headlines and visual language. You use copywriting frameworks such as AIDA and PAS naturally, without it feeling like advertising. We are a sports retailer with a webshop aimed at recreational athletes and dedicated hobbyists. We sell clothing, shoes and accessories for running, fitness and outdoor sport. Our tone of voice is energetic, practical and motivating.
Goal: make people feel that summer is the moment to get outside. Promote our summer offer: 20% off all outdoor sport products (hiking, trail running, climbing).
Audience: active men and women aged 25 to 45 who are sporty in their free time.
Instructions: Write 2 social posts (max. 600 characters): Post 1: following AIDA, opening on curiosity Post 2: following PAS, light and activating Use vivid language that evokes being outdoors: air, space, movement Write it as carousel copy (headline, body, call to action) Tone: energetic, plain language, no marketing jargon End with a short call to action, such as "See the offer", "Be ready" or "Head out well prepared"
🔄 Challenge yourself. Give your next prompt a role and see what changes.
👀 You will be surprised how much difference one line makes.
📍 Next in this series: Context is king — how to give AI background and nuance
